SaleMate
Connecting property buyers and sellers directly, with services, auctions and paperwork in one place and no brokers in the middle.
At a glance
Wireframes across buyer, seller and admin journeys
Real estate platforms benchmarked feature by feature
From kickoff to developer handover, in 3 sprints
The problem
Buying or selling a home in Australia usually runs through agents and brokers, which adds cost for sellers and financial pressure for buyers. The client wanted one platform where owners could list directly, buyers could browse and make offers, and both could arrange the services a sale needs, such as conveyancing, photography and cleaning.
What I changed
We started with the statement of work and client sessions, and turned them into a shared roadmap and single source of truth before designing anything. A competitor review of realestate.com.au, Zillow, Listing Loop, NoBroker, Soho and Housing.com showed the gaps: almost none combined auctions, escrow, contract management and property services. That became our product spine, mapped in user flows and more than 100 wireframes before visual design.
The detail
Auctions follow how Australians actually buy: a live countdown, a clear bid amount and a refundable $500 deposit, with the terms stated before the bid is placed. A services marketplace lets owners book legal, repair, maintenance and pre-sale help like stagers or movers, and one transactions view tracks plans, bid deposits and services with their status and invoices.
What I learned. Tight timelines reward early documentation. Agreeing the roadmap and requirements first kept four designers moving in the same direction for nine weeks.
What happened
A complete web and mobile design for buyers, sellers and admins: onboarding, property listing and discovery, auctions, services, community forums, transactions and admin dashboards, with a brand system built on a bold red, warm off-white and Plus Jakarta Sans. Handed over to development in February 2025.
Full case study
The complete story
Process
Three sprints, nine weeks
We started from the client's statement of work and requirement sessions, and turned them into a roadmap and a single source of truth: documentation early, clear direction for later design stages, and one place for decisions.
Competitor review
Finding the gap in the market
We compared SaleMate's planned features with realestate.com.au, Zillow, Listing Loop, NoBroker, Soho and Housing.com.
| Feature | Common in competitors? |
|---|---|
| Detailed onboarding & user type selection | Yes |
| Verification badges & image watermarks | Mostly |
| Chatbot & contract management | Some |
| Auction / bidding | Rare |
| Escrow | Almost none |
| Property services (conveyancing, photography) | Rare |
Auctions, escrow, contracts and services in one place became SaleMate's differentiator.
Unique features
What makes SaleMate different
- No middlemen: buyers and sellers connect directly, without agents or brokers.
- Property services: owners book photography, cleaning, legal, repairs and pre-sale help in-app.
- Real estate community: a forum for owners, buyers and professionals to share knowledge.
Wireframes
100+ wireframes across the product
Login, listing, landing, chat, explore, booking services, transactions, preferences, property and profile management, admin dashboard, user management, and community forums.
Brand
A bold, warm identity
The brand story combines connection, growth, home and upgrading your home. A confident red, near-black and a warm off-white, set in Plus Jakarta Sans with SF Pro Display.
Key flows
Auctions, services and transactions
- Sign-up: username and password with inline rules for valid usernames.
- Auctions: a live countdown, bid amount and refundable $500 deposit, with terms stated before the bid.
- Booking services: legal, enhancements, repairs, maintenance and pre-sale services such as stagers and movers.
- Transactions: one view for plans, bid deposits and services, with status and invoices.
Learnings
What the project taught us
- Get to know the client early to understand what they're really looking for.
- Adapt to the client's way of working and communicating.
- Prioritise ruthlessly on tight timelines.
- Ask for feedback from the client and team often.
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