2015Visual design
Starting with visual craft
I learned that details matter. Typography, hierarchy, spacing and composition still shape every interface I design.
01 / 06
About Me
Making the complex feel simple.
I'm Chetan, a Lead Product Designer in Bangalore. For 11+ years I've turned messy, multi-role products into clear, scalable experiences across SaaS, enterprise, healthcare and fintech. I start with the why, add structure to ambiguity, and build systems that help teams ship.
HFI Certified Usability AnalystIBM Enterprise Design Thinking
11+Years of experience
3+Years leading designers
50+Projects delivered
∞Always learning
Principles
How I Work
Four ideas behind every project.
Why before how
I start by understanding the problem, the people and the business before designing a single screen.
Structure over surface
Most product problems are missing structure, not missing polish. I audit and map first, then design.
Systems, not screens
I build foundations (patterns, tokens, components) that keep a growing product consistent and fast to ship.
AI as a partner
I use AI to speed up research, exploration and prototyping, while product judgment stays human.
Journey
My Journey
From visual craft to product strategy, systems and leadership.
2017UI & UX
From how it looks to how it works
Flows, information architecture, interaction design and usability became the starting point, before any pixels.
02 / 062019Product
Owning problems end to end
From requirements and research to prototypes and delivery with engineering. Design stopped being an execution role.
03 / 062020Systems
Designing for scale
Design systems, reusable patterns and accessibility, so a team can ship hundreds of good experiences, not just one good screen.
04 / 062021Enterprise
Organising complexity
Multi-role products, legacy systems and dense data. Good enterprise UX doesn't remove complexity; it makes it understandable and actionable.
05 / 062022Leadership
Leading design
Leading initiatives, mentoring designers and aligning product, design and engineering. Now exploring how AI changes the way products are designed and built.
06 / 06Work
Recent Case Studies
A closer look at how I work, project by project.
